See also the lists in Kimble (2006).īold marks the dirty dozen, the 12 offenders most likely to weaken your work. There are many lists of complex words and suggested substitutes, like the one below. When you’re making word choices, pick the familiar or commonly used word over the unusual or obscure. Synonyms of 'ensure' in British English ensure Explore 'ensure' in the dictionary ensure or (especially US) insure 1 (verb) in the sense of make certain Definition to make certain Steps must be taken to ensure this never happens again. > Choose your words carefully Use simple words and phrases
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